NYT's crusade against AI has a new target

Welcome back. Marc Benioff may rename Salesforce to Agentforce. Why? Because that's what the customers are talking about. It's another sign that the enterprise side of the AI boom, where most of the business is getting done, is rapidly consolidating around AI agents as the path toward creating AI value and true ROI. "We learned in focus groups customers don't talk about cloud anymore. They just want to talk about their agentic interface," said Benioff. Salesforce is not known as an innovator or leader in the AI movement, and so the name change would be more aspirational than a reflection of reality. But it also shows how rapidly big tech continues its pivot toward AI.

IN TODAY’S NEWSLETTER

1. NYT's crusade against AI has a new target

2. AI agents are teaming up. So what's next?

3. Meta invests in AI hardware slop

CULTURE

NYT's crusade against AI has a new target

After spending almost two years battling OpenAI in the courts, The New York Times has once again sued another major AI developer.

This time, The Gray Lady filed suit against Perplexity, alleging the AI-powered search engine illegally copies and distributes Times content for its users. The suit was filed in federal court in New York and joins a number of lawsuits against Perplexity filed by news organizations, including The Chicago Tribune and the parent company of The Wall Street Journal.

Perplexity uses LLMs to power real-time web searching and an AI-powered web browser, Comet. The startup, helmed by OpenAI veteran Aravind Srinivas, has raised roughly $1.2 billion in venture funding and reached a valuation of $20 billion during its last funding round in September. Like a traditional search engine, Perplexity relies heavily on news outlets in replying to user queries.

As the most subscribed-to newspaper in the US, The New York Times has a lot to lose from this kind of arrangement. The paper’s business model relies heavily on users subscribing for access to its journalism. 

Perplexity’s bots crawl and scrape New York Times content, sometimes using unidentified bots that cannot easily be blocked, the lawsuit alleges. The suit attaches various examples of Perplexity copying passages from New York Times articles verbatim. Since New York Times content is copyrighted, this behavior violates copyright law, the suit alleges. Making matters worse, the suit shows an example of Perplexity hallucinating false information and attributing it to the Times, which the paper says is a threat to its reputation for accurate reporting. 

The Perplexity suit was filed just shortly after a judge blocked OpenAI’s bid to keep from turning over 20 million de-identified chat logs to the plaintiffs as part of the New York Times’ ongoing legal battle with the ChatGPT maker.

While some news organizations have taken a more diplomatic tack with AI companies — in some cases forging commercial partnerships — The New York Times has made it clear that it sees the proliferation of LLMs as an existential threat to its business. In a revealing moment in the Perplexity suit, the Times’ lawyers warn of a “downward spiral” where less monetization leads to less quality reporting, which would further harm the Times’ ability to make money. Eventually, the Times alleges, Perplexity could wind up endangering the very news sources on which its business depends. 

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RESEARCH

AI agents are teaming up. So what's next?

Agents may be looking for more independence. 

Recent research from Stanford University shows evidence that AI agents can coordinate without human oversight. The paper, titled “latent collaboration in multi-agent systems,” found that agents can form teams without the need for explicit instructions, messages or protocols.

The researchers found that agents can assign roles, hand off tasks to those best fitted, adapt to new environments without retraining, and collaborate with one another without communicating through messages, but rather directly via a “shared latent working memory.” Sounds like a sci-fi movie hive mind.  

“While existing LLM agents depend on text-based mediation for reasoning and communication, we take a step forward by enabling models to collaborate directly within the continuous latent space,” the researchers said. 

As agents soak up the spotlight in the AI market, developers are constantly looking for ways to give them more responsibility. Agents were the talk of the town at AWS re:Invent last week, with releases aimed at building, controlling, customizing and monitoring these systems. In order for these systems to actually be useful, enterprises need to be able to trust them with more tasks. 

But trusting these systems with more tasks inherently involves trusting them with more data. It’s why access controls, guardrails and governance can be a moving target that enterprises need to constantly monitor. Just like every employee shouldn’t have access to every system within an organization, every agent shouldn’t, either. 

“When we think about building agents, we do think about their entitlements from a data and permissions perspective, but they're not one-to-one with what you would give an employee,” May Habib, co-founder and CEO of agentic AI platform Writer, said at a panel at re:Invent last week.

As researchers continue to push the boundaries of what agents can and can’t do, the makers of these systems are pushing hard for their deployment and adoption. Though these agents are proving that they can act on their own, they are not infallible. The more agency they’re given and the less oversight we have, the bigger the impact will be if something goes wrong.

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HARDWARE

Meta invests in AI hardware slop

Meta is shifting its hardware strategy from something that no one wants to something else that no one wants. 

On Friday, the social media giant announced it would acquire Limitless, an AI-powered device maker specializing in pendants that listen to and transcribe your conversations. The financial terms of the deal weren’t disclosed. 

In a blog post and video posted on X, CEO Dan Siroker touted Meta’s vision for “personal superintelligence,” noting that “a key part of that vision is building incredible AI-enabled wearables.” 

The news is the latest evidence that Meta is shifting its hardware strategy to focus on AI-powered personal devices, decentering its long-held focus on the metaverse (aka, the entire reason it rebranded as "Meta" in the first place). 

  • The company reportedly plans to cut budgets up to 30% from its metaverse initiative, Bloomberg reported on Thursday. The company has burned more than $60 billion since the company started investing in earnest in 2020. 

  • Meta also poached Alan Dye, Apple’s former head of user interface, to lead the company’s efforts to improve AI features in devices.

Meta isn’t the only AI firm to make a play for the device market. OpenAI CEO Sam Altman and former Apple designer Jony Ive have teased the company’s first consumer device, with Altman calling the hardware “simple and beautiful and playful.” Previous reports claim it will be roughly the size of a smartphone and not have a screen

But if consumer response so far is any indication, people simply don’t want standalone AI-powered devices. The highly anticipated Humane AI pin, for example, promised to upend the smartphone entirely when it debuted in April of last year. But the company’s offering flopped so hard that it stopped operation after less than a year. And Friend, an AI-powered necklace that listens to your conversations and texts you about them, has been the object of derision among audiences as people deface its billboards across major cities. 

When you already have devices in your pocket or on your wrist that do everything you need, there’s likely little appeal to a device with redundant functionality that’s entirely separate from that ecosystem.

LINKS

  • Claude Interviewer: Anthropic’s product for researchers that drafts research questions, conducts interviews, and analyzes responses with a human.

  • Gemini 3 Pro: Google’s new state-of-the-art vision-based AI model for document, spatial, screen and video understanding.

  • Exa: Powerful and fast AI-based search that turns the web into a database.  

  • Orca: An AI-powered engine for video game development and design.

  • Greylock Partners: Founding Research Engineer (Security)

  • Luma: Research Scientist/Engineer – Pre-training/Scaling

  • AMD: Applied ML Researcher - Gen AI, Advanced Graphics Program

  • Microsoft: Senior Applied Scientist

GAMES

Which image is real?

Login or Subscribe to participate in polls.

POLL RESULTS

What matters more for AI right now?

  • Pursuing AGI (general intelligence) (17%)

  • Building "AUI" (artificial useful intelligence) (30%)

  • Neither—we need to slow down (19%)

  • Both equally (20%)

  • Something else (write in!) (14%)

The Deep View is written by Nat Rubio-Licht, Jack Kubinec, Jason Hiner, Faris Kojok and The Deep View crew. Please reply with any feedback.

Thanks for reading today’s edition of The Deep View! We’ll see you in the next one.

“The text, as always. Surprising that so many respondents do not know this.”

“The rust/wear on the equipment in [the other image] was too uniform and would only make sense if those bikes had been underwater.”

“Random guy looked real.”

“I couldn't see the pedals on [the other image] plus the fan was moving without a cycler.”

“Look like an old photograph taken from a Kodak camera 1960s”

“Background of [the other image] doesn't look real.”

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