Why AI search broke the marketing playbook

Analysts, marketers, and business owners face the same question: How do you reach audiences in an era when AI is reshaping how people search and find information they need? That’s a top-of-mind issue for Pat Brown, SVP of global marketing, growth, analytics, and platform at Adobe.

Brown joins The Deep View Conversations to share his unique perspective on the issue, with the expertise of someone who was doing marketing science before it was even called that, and who, in his current role, is responsible for global marketing execution across various forms of media and has to put these skills into practice every day.

Pat breaks down how AI is moving beyond content generation to reshape media workflows end-to-end, from audience measurement to agents that automate entire processes.

Topics covered:

• The role of AI agents in automating marketing workflows

• How AI in marketing can augment rather than replace creativity

• AI-powered marketing tools that help analyze patterns and signals

• Whether AI has “killed” SEO and what that means for marketers’ jobs

• The rise of new terms like AEO and GEO in a “zero-click” search world

• Why it’s still worth investing in marketing and brand strategy despite AI changes

• Why today’s AI-driven SEO landscape feels like the early days of SEO

If you want to understand how AI is reshaping and helping individuals connect more effectively with audiences, this conversation will leave you feeling more knowledgeable about those topics.

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Disclosure: Sabrina Ortiz's travel to Adobe Summit was paid by Adobe. The Deep View's coverage is editorially independent from the companies we cover.